Moonshots Branding

Moonshots was a Melbourne based investing company that was bought out by a rival. The idea was to take round ups from everyday purchases and automatically invest them. It was great to work with the Moonshots team to create a logo and set a direction for the app. I also put together a small style guide to help other designers working on the app so they weren’t going in blind. Letterheads, stationary, email signatures and more were essential as staff were constantly working with financial institutes. When designing the logo it was a real challenge as Moonshots had to be very professional looking but not too serious as it was very B2B and B2C orientated. I feel like the execution was done very well.