Nena and Pasadena Sale Graphics

Over the past 2 years I have been developing new sale graphics for Nena and Pasadena. Finding the right style demanded some trial and error but these graphics below seemed to work very well. I started with concepting in social media sizes and then would move on to adapting the graphic for other digital channels such as digital ads, Nenaandpasadena.com and more. We started with using red as the primary colour to catch peoples attention quickly while keeping the designs clean and pointing straight to the offer. Over time we tested the waters with yellow and had a good reaction with people in the office and online.